Let’s say you’re on your way to work, running late, and want to update your team as to when you’ll arrive. If you’re driving, this can present a quagmire. Safety implications aside, it may be crucial to update the team you’ll arrive late.
By accessing a phone’s SIM, Centile’s UK Director, Justin Hamilton-Martin, said its technology leverages virtual assistants like Siri to update your team you’re running late, reflecting your true presence. You can create personalized shortcuts such as ‘running behind,’ which automatically triggers a status update with an ETA based on traffic conditions via iOS and Android devices.
It is the idea of connectedness that Centile is on a mission to accomplish, a ‘contextual routing crossover to IoT,” as Hamilton-Martin put it during our interview. Platforms that lend access to APIs can unify the user experience, something he said extends countless benefits to end-users of these platforms.