“We’re at a point, in the CCaaS market, where telecoms technology can cause the pivot of an entire business and sales team, including how it operates.” This is how Centile’s UK Director, Justin Hamilton-Martin, greeted me during a recent interview. During our time together, he shared a lot of insight into how we can modernize sales practices to remain ahead of the curve in the Contact Center as a Service market.
He said refreshing outdated practices to ones that change the rules of engagement on competitors means you can create a strong sales differentiation to gain the upper hand.
This sales tactic is not original, but Centile does have one of the freshest approaches to the method I’ve seen. So, I wanted to find out more about how they bring Jim Holden’s popular sales method to life in order to remain at the vanguard of telecoms tech.