As expected, according to Hamilton-Martin, the need for omnichannel solutions, and not ones only focused on voice, have been essential during the COVID-19 period. So have the applications that make it possible to connect fixed and mobile networks, endpoints, unified communications systems, contact centers, scheduling, and other apps that businesses rely on to operate. Not everyone has had seamless remote working experiences and this pandemic has caught all of us off guard to some degree at one level or another. “I am confident we can all learn some valuable lessons, however.”
Hamilton-Martin further mimicked this sentiment, adding, this is where vendors and channel partners come into play, as we return to a sense of ‘normalcy.’ He maintains they can help navigate through all the noise and highlight technological aspects that can impact ways of working, the steps needed to move through the digital journey, and the rapidly evolving fixed-mobile convergence (FMC) opportunities surfacing during the COVID period. The demand COVID-19’s created for advanced UC and collaboration systems have made it the most suitable time in the history of the cloud to harness its potential, he noted.