As companies like Cisco continue to grow, there’s a good chance that we’ll see more small and agile service providers and distributors building out their own competitive solutions. Mia Distribution is just one of the companies entering the market this year. According to Matt, it’s a family-run offering that’s been running for about 8 years now, starting as a telephony distributor before building an end-to-end UCaaS offering.
“We started to develop more value-added niche skills so that we could home in on something unique. We also have an open-standards approach which fits with any platform”
“The business is really growing with this flexibility, and we can connect with any customer – no matter how big or small.”
Mia Distribution has hundreds of active resellers in their community. Although the organisation came a long way working with and developing through BroadSoft, they knew that they needed to do something different if they wanted to compete, which is why they decided to move to Centile – an agile environment for offering UCaaS. With Centile supporting their Eclipse UCaaS solution, they can provide resellers with a carrier-grade platform that comes packed with value-added applications like contact centre, mobile app integration, and CRM support.
Mia still supports a lot of BroadSoft solutions, but they also found that it’s essential to have something unique to give their partners in the current environment. “With video conferencing from Zoom, Channel UC cloud-based billing, channel SIP, and full auto-provisioning functionality, we can give our resellers everything they need to become service providers in their own right. We’re taking away the complexity of a reliable UCaaS solution.”
The Mia Distribution UCaaS offering through Centile is the “Eclipse” platform, which is available now, and according to Matt, has far exceeded the company’s expectations. “We’ve got two huge ISPs that are really helping us to scale, and we can provide support to resellers of any size – regardless of whether they’re large or small.”
According to Milne, today’s resellers are looking for alternatives to options like Cisco in the current marketplace, because they want to make sure that they have something that suits their own strategy for UCaaS. The existing Australian space is educating itself about hosted solutions, and they’re getting increasingly interested in the cloud. “The way that we created this platform was to start off by giving exclusivity to 3 larger partners in 2018. This year, we rolled out the commercial platform, which has accomplished amazing things already. It’s growing at about 45% per month – which is huge when you consider that Cisco and Microsoft are there in the background.”
Matt believes that the Mia Distribution offering provides a unique and compelling opportunity for UC endpoint vendors. They’ve been able to make it simpler for any channel partner to get started with one-touch provisioning and easy set-up. This means that channel partners can do amazing things with their offering from the ground up. “With our instant messaging, Zoom for video conferencing, cloud-based billing and carrier-grade SIP trunks, it’s a very compelling platform.”
Additionally, all the while, Mia Distribution is focused on staying agile within the Centile environment, so that it can continue to differentiate.