As well as providing more background on the rebranding Nijhuis also tells Patrick about the group’s latest acquisition. UK based communication provider Network Telecom have been purchased and Nijhuis explains that this will provide a base within the UK for Enreach to further expand its operations within the region. Nijhuis ccontinues that the new brand and latest acquisition will aide Enreach in its goal of becoming the number 1 UCaaS provider in the European region.
After speaking to Nijhuis the team then catch up with Enreach CCO, Ralf Ebbinghaus. During the summit Ebbinghaus was on stage discussing some of the nuances of the group’s go-to-market strategy. Enreach is a partner focused group of organisations but in certain circumstances its does deal directly with end user organisations. Ebbinghaus tells Patrick that the direct link with certain customers allows Enreach to understand the various markets it operates in. Although the direct link is important Ebbinghaus makes it clear that Enreach will always favour its partners in any circumstance where the two approaches compete.