On Centile’s system, which is an app and web portal that integrates into a phone’s contacts list, calls can be routed to ‘hunt groups’ of company employees (for example, board members), and different outbound numbers come from individual employees based on their availability, such as an office DDI when available for work, or a mobile number when at home or making a personal call.
This way, the number doesn’t represent the physical device making the call, but a call-line identity (CLI) that signifies what the caller’s status is – however, all calls to go to and from the same device and there is a single voicemail for each employee.
Centile’s system can also automatically enable and disable call recording depending on whether or not the caller’s CLI is work- based or not. Hamilton-Martin says Centile currently has around 50,000 UK customers.
Despite these various offerings, Hatt says that the technology is a “niche area”.
While he recognises that a growth of mobile workers would merit the growth of a unified communications platform, OTT services like Google Hangouts and Skype already provide a similar level of integration.
“It’s more about having a set of credentials for a person that applies across a Skype account and a mobile account and being able to link those – that is certainly becoming more common and that reflects partly the home working trend,” added Hatt.