“Around the time I joined MYA, Pace Telecom – who had installed our previous PBX system – suggested we made the transition to cloud-based telephony, which brings several benefits. It’s a lot easier to manage, for instance when there are staff changes, I simply log in to the web portal – from wherever I am – and simply reallocate a phone to the new user. With the old system, I would have gone down to the comms room to make the change.”
“Plus, because the new service uses SIP instead of ISDN, we instantly make cost savings, as ISDN is expensive in comparison. Using broadband for our calls saves money – we have made substantial cost savings since making the transition. The business model also means we can add or remove users as we need to, so we only pay for what we actually need.”
Wrexham-based Pace Telecom is a pioneering comms service provider in the UK and has adopted the Centile Telecom Applications’ ISTRA, which is a cloud-based unified communications (UC) platform. This provides service providers like Pace with the tools they need to quickly develop and deploy revenue-generating voice and data communication services, while giving end users the flexibility, cost-effectiveness and ease that cloud communications enables.
The platform is also a gateway to integrating voice with other business applications, as well as mobile services. However, even when just replacing standard voice services, cloud technology has powerful advantages, as MYA has discovered.