Despite video conferencing technologies being widely available and affordable for years, the vast majority of businesses are still mainly depending on just audio, whether through traditional PBX or more IP-based solutions. However, audio does not give the millions of people now working remotely the visual stimulation that they are used to when working in an office alongside colleagues.
This is why video-conferencing is so important right now. Even people who are shy about being seen on webcams benefit from the collaborative aspect of screenshares, not only helping them get more from a meeting, but to reinforce the social aspect of business life too. Video assists morale and — in small groups — enables participants to pick up on the visual clues that body language gives us.
We are going to see a big shift in the video conferencing part of the UC marketplace, not just temporarily, but permanently. Those UC solutions that do not already provide video conferencing as standard will do so, and vendors like us which already include it will focus on ways to enhance those capabilities. We will continue to see the ease-of-use inspired by consumer and mobile apps replacing complex user interfaces and features. In the meantime, there is a lot that can be done right now to help users have a better video conference experience.